Pivoting Digital Businesses: New & Establishedà Salle iXmédia
AskMen Co-Founder & General Manger Ricardo Poupada and Frank & Oak CEO Ethan will be joining forces to show you what it takes to pivot a new only company and what it takes to pivot an established one.
Les trois principales questions auxquelles la présentation répondra
- What do you do when your brand has been cemented and you need to evolve?
- How do you deal with legacy concerns or successful business models?
- How do you convince your stakeholders (Investors/ corporate parents) that it's right to buy into your new idea.
As Co-Founder and General Manager of AskMen.com, the largest men's lifestyle website in the world, he is responsible for leading the company's operations and managing the strategic direction and growth.
In this leadership role, Poupada supports and guides a talented management team that includes editorial, sales development, business development, marketing, and engineering departments. Together with his team he seeks to increase AskMen.com's content coverage and define its voice, work with advertisers on correctly targeting the male demographic, increase its readership, generate new revenue streams and expand global across its editions in the United States, Canada, United Kingdom, Australia and Turkey.
Since co-founding AskMen.com in 1999, Poupada has led the site to become the largest lifestyle portal for men online, reaching worldwide audiences of over 20 million readers a month. He has been a frequent writer on the site, interviewing famous faces just as David Beckham and Hugh Hefner. Additionally, Poupada saw through the sale of AskMen.com to IGN Entertainment (now part of Fox Interactive Media) in 2005, and was a key component in integrating the site within IGN's network which led to its impressive subsequent sales and monthly audience growth.
He is a graduate of Concordia's John Molson School of Business, an active member of Montreal's Entrepeneur's Organization (EO) chapter, a recipient of the Montreal Young Chamber of Commerce Entrepreneur of the Year Award in 2005, Click Magazine Top 40 Online Marketers of Canada in 2009, and has been published in Wall Street Journal and Advertising Age. He has numerous interviews and profiles including Media Week, Advertising Age, National Post, CBC, Montreal Gazette, Journal de Montreal TVA, Mixergy, amongst others. Poupada is also a regular conference speaker, including recent appearance at US's Marketing to Men, Canada's IAB Canadian conferences, Canada's Infopresse Series & CEO Vision PDG Conference.