Retour à la programmation
mercredi 24 mai
de 09:00 à 10:00

A Tactical Guide to Superhero-level Local SEO

Google uses a different algorithm to return localized search results, but most marketers still use traditional SEO tactics. In this action-packed session, Greg will explain the difference between traditional SEO and Local SEO, with specifics on how Local SEO has changed over the last few years. You'll learn which signals influence local visibility and exactly how to optimize those signals. He'll also walk through the big changes to Google Business Profiles (formerly Google My Business), so you'll leave with a detailed playbook to help you dominate local search results.

Communication & marketing
Salle principale

Greg GiffordChief Operating OfficerSearch Lab Digital

Greg Gifford is the Chief Operating Officer at SearchLab, a boutique marketing agency specializing in Local SEO and PPC. He’s one of the most in-demand speakers at digital marketing and automotive conferences all over the world, with dynamic movie-themed presentations packed full of actionable tactics and information. He's got over 20 years of online marketing and web design experience, and his expertise in Local SEO has helped countless businesses gain more visibility in local searches. Greg graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.