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mercredi 25 mai  |  de 11:15 à 12:00

The data-savvy UX designers

Design is all about utilization of rich human insights to inspire the creation of new as well as improve existing services. Understanding the expanding opportunities of quantitative data will be a fundamental designer skill in the future. The requirements related to data literacy can be captured under the umbrella of data-driven UX design. This concept becomes more important as

the opportunities to collect, acquire, process, and utilize data (e.g. in Al) increase in service design due to the involvement of a growing number of digital touchpoints in customer journeys. This talk explains what data-driven design means: what designers should know about it today, its pros and cons, and what to keep an eye for in the future in order to be a data-savvy designer.

Design
Conférence

Lassi A LiikkanenDirector of Product DesignQvik Ltd.

Lassi A. Liikkanen works at Qvik Ltd. in Helsinki, Finland as Director of Product Design. For him, products include all systems where interactions with the touchpoints don’t involve two humans. In his professional design career he has worked with numerous domestic public companies as well as start-ups both as a consultant and in-house. Four six years, he organized Data-Driven Design Day event series that attracted over 300 attendees annually. He is also an Adjunct professor at Aalto University in Human-centered product design. His PhD in Design was earned in 2010 from Aalto University School of Engineering and during 2010-2011 he was working at Stanford University. He has more than 10 years of design and research experience from the US and Europe and has published 80+ peer-reviewed research papers. For several years since research intensive career phase, he’s worked in the Finnish industry, helping medium and large enterprises launch and improve digital services. Since 2015 he has emerged as the world leading authority in Finnish sauna design.