Marketing rests upon fundamental behavioral patterns that haven’t changed since we stepped out of the caves. If we understand them and apply them correctly to the context of our actions we then have a marketing schema that stands the test of time. Marketing will inevitably evolve as our technology evolves. Marketplace dynamics will always change. Fundamental principles however do not. They become key to ending the constant chasing of fads and the development of true thought leadership in the marketplace.
David Amerland is a business journalist, author and international speaker. He blogs about search engine optimization, social media, web trends and the digital culture and advises corporations on their social media management techniques. His books on SEO, Social Media and web trends demystify the complexity of the subjects they cover for readers around the world.