The last 20 years have seen the development of the practice of user experience design, wherein insights about users, typically gained through research, inform the design of new products and services. The thing is, this should never have been a need in the first place. The entire field of user experience arose to overcome poor product management. In this talk, Peter will show how UX and product management are the same, and offer steps you can take to reshape your organization so as to deliver better experiences for your customers.
Peter is a user experience and design executive with 20 years’ experience across a broad range of digital media.
In 2001, Peter co-founded Adaptive Path, perhaps the world’s premier firm dedicated to user experience. He was instrumental in AP’s growth from a small boutique firm to a renowned international consultancy. More recently, he led the global design team at Groupon, including product/UX, marketing, and brand design where he doubled the team from 30 to 60, and was instrumental in the first redesign of Groupon.com since the company launched.
In 2016, he co-wrote (with Kristin Skinner) Org Design for Design Orgs, the first book dedicated to helping design and product leaders figure out how to think organizationally, operationally, and managerially about design.
Peter is also perhaps most (in)famous for coining the word “blog” in 1999. Really, in the OED and everything! Since then, he’s been keeping busy and blogging for peterme.com.