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mercredi 16 juin
de 11:00 à 11:40

There’s a Map For That! The Designer’s Cartography of Complexity

La cartographie, la nouvelle obsession des designers! À quoi ça sert, faire une carte? Quelle est son utilité dans un contexte de design de service? (Conférence en anglais seulement)

Why are designers making so many maps these days? Customer journey maps, empathy maps, experience maps and strategy roadmaps… We make maps to draw insight, catalyze ideas, to get on the same page, and as tools for understanding complex experiences and processes. At the service layer, we are using maps to drive decisions that impact end users as well as those who deliver services.

How did we get here? What makes a map useful? What’s next for these tools? How will they evolve? What cartographic capabilities do we need to develop as practitioners designing services?

Let’s talk about maps!

La session de Linn Vizard est présentée en anglais. 


Linn VizardFounder and Design LeadMade Manifest Inc

Linn is one of Canada’s leading advocates of service design, and co-founded Service Design Toronto in 2013. She currently runs an independent consulting practice, Made Manifest. In her previous role as Director, Design Strategy at Bridgeable, she applied service design methodologies to solve client challenges in fields like banking, telecommunications and the public sector. She is a respected contributor to Touchpoint, the journal for service design professionals, as well as writing frequently for Adobe on design. Linn has spoken around the world at events like Interaction (the IxDA conference), Adaptive Path's Service Experience Conference and the Global Service Design Network Conference. Linn loves teaching and mentoring the next generation of designers, and often guest lectures at universities, as well as teaching at Juno College of Technology in Toronto. She loves glitter, dancing, and cats, and can deadlift over 200 pounds.