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mercredi 24 mai  |  de 10:15 à 11:00

Stop Evangelizing UX - And What To Do Instead

No other role at your company spends time and effort evangelizing themselves the way we do. Developers aren’t making PowerPoints to explain why it’s important to hire qualified developers and let them write code. QA isn’t holding meetings to teach everyone the importance of testing software. It’s just us and it’s making us look weird and whiny. It’s rarely working and sometimes backfiring. How do you get CX and UX buy-in or start leveling up your company’s maturity?

This session will examine the pitfalls of evangelism and what actions we can take instead. We’ll look at how some of the popular methodologies we think are bringing everybody onto the CX bandwagon might be training co-workers on how little they need us. We’ll focus on hiring CX specialists, building more Agile and Lean teams, improving collaboration between our cross-functional teammates and us, and avoiding the pitfalls of fake Agile, fake Lean, and design-by-committee.

We’ll learn how to bring customer-centricity, business strategy, Agile, and Lean together. We can prove the value of CX and UX with a “show, don’t tell” approach.

Design
Conférence

Debbie LevittCXODelta CX

Debbie Levitt, MBA, is the CXO of Delta CX, and since the mid-1990s has been a CX and UX consultant focused on strategy, research, training, and Human-Centered Design/User-Centered Design. She’s a change agent and business design consultant focused on helping companies of all sizes transform towards customer-centricity while using principles of Agile and Lean. Clients have given her the nickname, “Mary Poppins,” because she flies in, improves everything she can, sings a few songs, and flies away to her next adventure. Her new book, “Customers Know You Suck,” (2022) is the customer-centricity how-to manual. Start investigating what’s holding you back from improving customer-centricity. Learn how to be value-led: how much value we can frequently create for potential and current customers. In 2016, she became an O’Reilly author, but has since chosen to self-publish, and now has her own publishing imprint, Delta CX Media. Outside of CX work, and sometimes during CX work, Debbie enjoys singing symphonic prog goth metal, opera, and New Wave. You can also catch her on the Delta CX YouTube channel.