The Unsold Mindset : Turning Authenticity Into a Superpower

Cette conférence sera donnée en anglais.

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Everyone sells, every day. It’s why the most successful people are better than most at selling themselves, their ideas, or their products and services. Yet when people hear the word “sales” they often get uncomfortable, or don't think their natural personality is "enough". Because of these misperceptions, when we find ourselves in situations where we need to sell, we feel compelled to put on the persona of a "good salesperson."

But there’s a disconnect between who we think good salespeople are and who they actually are.

While writing their bestselling book, The Unsold Mindset, Colin and Garrett sought out some of the most successful sellers on the planet from all walks of life, including CEOs, entrepreneurs, realtors, doctors, trial lawyers, professional athletes, military leaders, artists, engineers, and countless others (even Snoop Dogg!) in hopes of understanding why these people are so extraordinary. They found that as different as all these incredible people were, they all had an eerily similar approach to leading and selling. It didn’t matter if they were perceived as optimistic or pessimistic, logical or emotional, introverted or extraverted - they were all unsold on who people expected them to be.

It's impossible to change the world - yours or anyone else's - unless you can move people. And moving people is selling.

In this entertaining conversation, Colin & Garrett will share a counterintuitive approach to the selling we all need to do every day. They'll help you understand that the greatest sellers on the planet aren’t successful because of what they do, they’re successful because of what they think. Shifting to an unsold mindset will change the way you think about selling... and the way you think about yourself.

La conférence est présentée par Colin Coggins et Garrett Brown.